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HEY!
I'm a creative professional specializing in print and digital marketing. With 14+ years of results-driven experience in multiple global fashion corporations, cloud collaboration services (tech), regulated categories, and non-profit organizations, I have led and executed many projects to market. I thrive best in collaborative environments and excel working with cross functional teams, ensuring that objectives are met with innovation.
I’ve art directed 15+ campaigns for a multi-billion dollar corporation’s global market from ideation to project delivery. I’ve designed global B2C fashion magazines. I have also led a successful referendum campaign for a non-profit organization in education that helped increased annual budget from $2 million to approximately $5 million.
The breath of my work ranges from the pitching campaign art direction, design, B2C and B2B communications, logo design and illustrations.
My various career experiences has broadened my creative vision and design ability. As an Art Director/Senior Designer, I bring a broad perspective to any design problem.
Professional Experience
MindsDB | San Francisco, CA
12/2023 - 03/2024
Art Director/Senior Graphic Designer
• Art directed and storyboarded the company's product explainer video, collaborating with marketing and a content strategist. Hired a talented animator for the final execution, culminating in a large-scale digital marketing campaign featured across all social channels, the company website, and events.
Airtable | San Francisco, CA
03/2021 - 09/2023
Senior Brand Designer
• Lead Designer responsible for producing materials for enterprise Solutions initiatives. Collaborated with Marketing and Product teams, ACD, designers, copywriters, motion, and video editors to create diverse deliverables, including campaigns for ebooks, webinars, demos, brand partnerships, social content, animations, emails, and web graphics. These efforts drove awareness, facilitated learning, and promoted Airtable adoption among enterprises.
• Created standardized templates for digital advertising assets and gave expert guidance to external agencies, ensuring consistent on-brand usage. This strategic initiative not only enhanced personalized experiences in top-funnel marketing but also streamlined ad production, allowing our team to bring products to market more swiftly. As a result, we witnessed significant increases in conversion rates.
• Led numerous competitive landscape research projects to identify key competitors, messaging, visual aesthetics, and commonalities. The insights gained from these projects were instrumental in enhancing promotional digital assets, fostering cohesion across all initiatives by ensuring a consistent theme, flow, and structure. This impactful work contributed to driving a remarkable 120% increase in stage 1 open pipeline, significantly benefiting the business.
• Independently managed projects using Airtable, building strong relationships with cross-functional partners, maintaining open communication to collect accurate information and collaborating effectively, consistently meeting tight deadlines.
ViV MGMT (FKA LOLA Creative Agency) | Emeryville, CA
10/2020 - 03/2021
Senior Digital Designer
• Designed B2C collateral: emails, social media content, animated videos
JUUL | Juul Labs | San Francisco, CA
8/2017 - 10/2020
Art Director/Graphic Designer
• Art directed a large variety of photoshoots for global marketing campaigns, within a wide range of budgetary needs, from start to finish; conceptualized creative direction, negotiated and hired creative agencies, art directed photography on-set, managed photo editing process and designed print, digital and OOH collateral.
- 5 new product focused photoshoots
- 1 JUUL 2.0 website revamp photoshoot
- 1 JUUL LinkedIn company profile revamp photoshoot
- 5 domestic JUUL adult customer testimonial photoshoots
- 3 international JUUL adult customer testimonial photoshoots
• Designed global print and digital B2C collateral and B2B communications; social media, posters, clings, change mats, counter signs, rack strips, wobblers, sell sheets, magazine ads, brochures, flyers, table tents, banners, digital ads, gifs, emails, animated videos, packaging.
• Art directed, designed and managed all in-store animation videos for all 19+ countries.
• Led designs for multiple product launch campaigns.
PAX and JUUL | Pax Labs | San Francisco, CA
8/2017 - 2/2018
Graphic Designer
• Designed print and digital B2C collateral and B2B communications; posters, social media content, sell sheets, magazine ads, brochures, flyers, banners, digital ads.
GAP FACTORY | GAP Inc. | San Francisco, CA
3/2013 - 8/2017
Graphic Designer
• Designed US and international in-store magazines by collaborating with cross-functional teams; marketing, communications, a copy writer and merchandisers. Resulting in cost savings and a more elevated design that aligns to the brand. Its success lead to another opportunity of designing GAP Factory’s very first customer facing magazine.
• Managed and produced Marketing Maps and Visual Presentation Guides (In-Store, Windows, etc.).
• Published visual communications to the employee website, storage cloud and field application.
• Responsible for photography, photographic manipulation, creating illustrations and collecting all information
to support visual communications for internal and external use.
• Partnered with visual team and cross-functional partners to ensure timely delivery of all projects, actively participate in production scheduling.
Banana Republic Factory Store | GAP Inc. | San Francisco, CA
7/2011 - 3/2013
Freelance Graphic Designer
• Produced all Visual Merchandising (In-Store, Windows).
• Assisted in photography of visual communication and photographic manipulation.
• Enhanced internal and external communication with illustrations or photographs as requested.
Associated Students, Inc. | San Francisco State University | San Francisco, CA
2010 - 2011
Lead Graphic Designer
• Designed and lead a successful referendum campaign that increased the organization’s budget of 2 million to approximately 5 million. Allowing for the longevity of services for students to be expanded for several years.
• Created print, digital, social media designs to support marketing events and campaigns.
• Consulted with company’s 7 programs to develop a clear direction for projects.
• Implemented strategies to increase organization visibility throughout the SF State campus.
• Selected and managed interns to assist with the progression of projects.
Freelance Experience
MindsDB
HeyMistr.com
Theory Foods
Viv Management
Blade + Blue
NARAL Pro-Choice California
Asian Pacific Islander Family Pride
Qiana Thompson Sports Massage
Spark of Creation Dance Studio
Farmer’s Market of SFSU
Lifted
Ian Maxion Photography
FROCK Los Angeles
Skills
Art Directing
Graphic Design
Product Photoshoots
Lifestyle Photoshoots
Photo Editing
Figma
Photoshop
Illustrator
InDesign
Bridge
Lightroom
After Effects
Capture One
Word
Excel
Power Point
Illustration
Wacom Tablet
People Management
Creative Agency Management
Education
San Francisco State University | 2007 - 2010
Bachelor of Science Degree in Visual Communication Design
Related Courses: Marketing, Photography